Today’s printing and packaging customers are placing ever-increasing demands on their print supply chain for both color accuracy and color consistency. As brand owners continue to seek ways to differentiate their products, consistent and easily identifiable brand colors have become more important than ever. In turn, they are holding printers accountable—not just for print quality, but for measurable color performance. Many brand owners now ask printers to provide data proving the job adhered to color specifications agreed upon before production even begins. 

As a result, printing can no longer be considered a “craft” where “pleasing color” is good enough. Color management and reproduction can no longer hinge on the trained eyes of a few highly skilled pressmen. Instead, consistently producing color that stays within a client’s chosen specification requires a more predictable and repeatable print manufacturing process. A data-driven approach is now essential to ensure print quality, reduce waste, and meet today’s commercial demands. 

What is color consistency in printing?
Color consistency in printing refers to the ability to match color output across a single job, between different jobs, and even across different presses or locations. It ensures that the intended color appears the same every time it’s printed, no matter when or where the job is run. 

Why is color consistency in print important?
Color consistency is critical for preserving brand identity, building consumer trust, and minimizing costly reprints and waste. When colors shift, it impacts the customer experience and can undermine a brand’s reputation. 

How can I ensure color consistency?  

Utilizing a measurement device in the press room is a crucial first step towards “printing to the numbers” and maintaining color consistency across multiple print jobs. Techkon USA offers a variety of color management solutions. 

Download “Printing to the Numbers: The Business Benefits of Color Quality Management Software” to learn more about how color consistency and quality control contribute to better business outcomes and customer satisfaction in today’s competitive print landscape.