Achieve accurate, consistent brand color from design to shelf with a fully cloud-based platform that connects specifications, real-time production data, and supply chain collaboration.
Color consistency is critical to maintaining brand integrity in today’s complex production landscape. ChromaQA for Brands offers a scalable, easy-to-use solution that simplifies color control while ensuring accuracy and repeatability. By connecting data, standardizing workflows, and providing clear visibility into color performance, it enables brands to achieve consistent results with confidence and operational efficiency.
Cloud-based Brand Color Specification & QC Platform
ChromaQA is a fully cloud-based, multi-tenant platform for brand communication and color quality control, built on open standards and CXF/PQX compliant from the start. It enables brand owners to centrally define, manage, and store spectral color targets, and seamlessly distribute them—along with substrate-specific tolerances—across their global supply chain.
Immediate Feedback from the Production Line
With ChromaQA and Chroma Analytics, brands gain instant visibility into color performance across their entire print network. From local facilities to production sites around the world, measurement data is captured and reflected in your dashboard within minutes—giving you continuous oversight, faster decision-making, and complete confidence in your color.
Integrated Workflows in the Cloud
For the Brand
End-to-End Color control → consistent results on the shelf at lower cost
For the Design Team
Centralized cloud-based job and color management → communicate targets clearly.
For the Print Provider
Powerful and time-saving color tools → prove compliance, increase profitability.
For the QC Department
Scorecards, real-time web dashboards & trends → color consistency and continuous process improvement.
What ChromaQA Delivers
Easy Job Templates Setup & Management
Easily configure, manage and share job templates defining colors, tolerances and measurement conditions without ambiguity; fully compatible with PantoneLIVE, Esko Automation Engine and gmg Open Color for unified workflows
Digital Communication of Standards and Tolerances
Centralized color standards management removes duplicates and guesswork, while easy sharing ensures everyone targets the correct standards; connects to PantoneLIVE and supports CxF
Open-Standards & Connectivity Built-In
With native support for CxF and PQX protocols, as well as connectivity with leading industry platforms across the entire workflow
Measured color data is only as reliable as the devices capturing it. ChromaQA’s Device Fleet Management ensures all devices are calibrated, maintained, and certified for accurate, consistent performance.
Interactive Dashboards & Cloud-Based Reporting
With a powerful customizable scorecard system, customizable reports, and web-based reporting and analytics, it’s easy to identify trends by color, material, brand, SKU, or category, and to initiate continuous process improvements
“We selected Techkon’s ChromaQA to help us ensure our private label packaging meets our brand color standards. ChromaQA is deployed worldwide, enabling our vendors and print providers to participate. We’ve reduced physical sample approvals and significantly improved cycle times, across thousands of SKUs.”
Layne Boldon
Internal Brands Manager | Communications
Menards is an American home improvement retail company with $13B+ in revenue, 351 stores, and 45,000+ employees.
In this webinar, Sonja will discuss the need for print standardization, the G7 process implementation, the benefits of standardizing print production, and also do an in-depth comparison of the old process vs new process.
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