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out-of-home media

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out-of-home media (In French publicité extérieure) group of highly differing media with a high color effect; printed (CMYK): placards, posters, stickers; electronic (RGB): LED video boards (including stadium banners), projection screens, electro-luminescent displays (conductive, self-illuminating foils integrated in glazed advertising spaces and show motifs of simple animations), LCD monitors (in public transport). All of these media can be integrated in a direct living environment (“ambient media”).