Display

Display (In French écran) 1) Monitor, today using LCD TFT technology; characterization through ICC reproduction profiles. 2) (In French support de PLV) advertising material with more or less complicated design, which at the same time can serve as transportation packaging and/or goods shelf; this highly specialized product of the packaging printing and folding box industries often represents part of an advertising campaign (at the “Point of Sale”) and on account of the consistently uniform design sets very high standards concerning the color rendering of the individual products involved (on displays, posters, prospectuses, labels and in mail order catalogs, TV commercials etc.); displays are available for example as stand-up cards, banners, crowners, ceiling-mounted objects (as posters, mobiles or with electric motors), dispensers (for goods and prospectuses), display walls (sometimes arranged with illuminating bodies, with which adjustment has already to be carried out at the reproduction stage), pallet trays, presentation packaging, prismatic displays, shelf inserts, drawers, bases, wobblers/whippers; the surface, which is frequently printed with more than the four process colors, is often also varnished or laminated.