Skip to main content

corporate/CI color

You are here:
Back

corporate/CI color (In French couleur spéciale) color shade that is communicated as part of the corporate identity in logos, labels and color surfaces and which is technically implemented either as a spot color, a special color or CMYK separation; can be protected as a color trade mark or patent; examples of color ordering systems: ADAC: “Rape yellow” RAL 1021; Aral: blue background HKS 47; Deutsche Telekom: “Telemagenta” Pantone Rhodamine Red U; Red Bull drink can: “ultramarine” Pantone 2747 C on “silver” Pantone 877 C; Ferrari red: hexadecimal code FF1C00 or paint code 35478; examples of patented color trade marks: Beiersdorf: Nivea blue; Coca-Cola: CC red, CC light red; Kraft Foods: Milka lilac.